The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B purchasing journey is the awareness stage, where purchasers end up being aware of an is… Read More
TL; DR - If you require short-term results, e.g., profits, do not presume that the secret is catching much more demand. This approach is coming to be much less efficient, and also it's a method to shed valuable resources. Focus on producing demand where you can obtain near-term victories. The purchaser's trip can not be " curved… Read More
Mark Donnigan: It's going excellent, Ben. I am so delighted to be below on your show.Especially given the significance and the necessity of the subject we're going to be tackling over the training course of this conversation too, which is one that I think is really under-discussed. One that may if not raise some brows, yet could obtain you some con… Read More