The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


TL; DR - If you require short-term results, e.g., profits, do not presume that the secret is catching much more demand. This approach is coming to be much less efficient, and also it's a method to shed valuable resources. Focus on producing demand where you can obtain near-term victories. The purchaser's trip can not be " curved… Read More